If you’re running a Shopify store, building a strong customer base is just as important as making sales. One of the most effective and cost-friendly ways to do this is by adding a pop-up subscription box. The good news? You don’t need to pay for a third-party app or hire a developer—Shopify already provides a completely free and simple tool for this.

In this post, I’ll Walk you through how to set up a pop-up subscription form using Shopify’s official Forms app. With just a few clicks, you’ll be able to capture more emails, increase customer stickiness, and create new opportunities for your marketing campaigns.

Why Use a Pop-Up Subscription Form?

Email remains one of the most powerful marketing channels for ecommerce. By inviting visitors to subscribe, you can:

• Build a long-term relationship with potential customers.

• Share updates, promotions, and exclusive offers directly to their inbox.

• Encourage repeat visits and purchases, boosting overall sales.

And the best part is—you don’t need to pay extra for it. Shopify’s Forms app makes it quick, effortless, and free.

Step-by-Step: Add a Free Pop-Up Subscription Box

1. Install Shopify’s free app “Forms”
   From your Shopify admin, search for “Forms” in the app store and install it.

2. Open the app
   Once installed, go to your Shopify admin dashboard and open the Forms app.

3. Create a new form
   Click the Create form button at the top right corner.

4. Choose the pop-up format
   Select “Pop-up” and give your form a name, for example: New Subscription Form.

5. Edit the settings, or use the default settings
   Shopify provides clean, ready-to-use defaults. Just save the form.

6. Preview your store
   Open your storefront and you’ll see the subscription pop-up button appear in the lower left corner of the page. If you prefer a different spot, you can easily adjust the position in the form settings.

All Done!

That’s it! In just a few minutes, you’ve set up a fully functional free subscription pop-up box. This simple feature helps you grow your email list, improve customer loyalty, and enhance your marketing results—all without spending a dime.

If you’re looking for a quick win to strengthen your store’s marketing, this is one of the easiest steps you can take today.