Expanding your business internationally has never been easier. With Shopify Markets, you can create tailored shopping experiences for customers in different regions, optimizing everything from products to design, currencies, and fulfillment.

Why Use Shopify Markets?

Tailor-Made Experiences

Every market is unique. Shopify Markets allows you to customize your store so that each audience gets the most relevant experience. This includes different products, designs, and catalogs for each region.

Local Languages and Currencies

Localize your store for every region. With Shopify Payments, customers can pay in their own currency, providing a seamless and familiar shopping experience.

Optimized Fulfillment

Reduce shipping costs and delivery times by automatically fulfilling orders from the nearest fulfillment center. This ensures faster deliveries and happier customers.

Unique Domains

Give each market its own URL or organize markets into subfolders—all without affecting your SEO ranking.

Select Products and Pricing

Curate your product catalog for each market and manage pricing accordingly. Shopify Markets also helps you handle taxes and duties, ensuring compliance for every region.

Step-by-Step Guide: Setting Up Multiple Markets

1. Open Shopify Admin → Shopify Markets
   Navigate to your Shopify admin panel and select Shopify Markets.

2. Create a New Market
   Click the Create Market button at the top-right corner of the page.
   

3. Choose Regions for the Market
   For example, to create a market for Europe, select all European regions, choose the currency, and assign the relevant product catalog.
   

You can also set up:

3. A unique domain for the market

4. Taxes and duties specific to the region

5. Add Currency or Country Selector
   Go to your storefront and add a currency or country selection box in your header so customers can easily switch between markets.

Optional: Manage Standalone Inventory for Each Market

If you want to manage inventory separately for different markets, follow these steps:

1. Go to Shopify Admin → Shopping and Delivery.

2. Create shipping profiles for the new markets, and select fulfillment locations. This ensures that if a market’s location sells out, the product will display as sold out, preventing customers from purchasing it.

3. Make sure to enable inventory tracking in your product settings.

By setting up multiple markets, you can expand your business globally while providing a personalized experience for every audience. Tailor your products, pricing, languages, and fulfillment to meet local needs, all within Shopify’s easy-to-use interface.