In summer 2025, Shopify unveiled the brand-new Horizon series — its next-generation collection of free themes designed to give merchants greater creative freedom, AI-driven content generation, and faster page-building capabilities. Whether you’re launching a startup, running a lifestyle brand, or managing a content-heavy store, the Horizon themes are crafted to help you stand out.

The Horizon Series: Meet the 10 New Free Themes

Here’s an overview of the 10 unique themes included in the Horizon series:

1. Tinker → Perfect for tools, tech products, and home goods; emphasizes practicality and function.

2. Vessel → Clean, modern design that highlights product details, suitable for a wide range of products.

3. Fabric → Uses large image grids and lifestyle media blocks to spotlight products; great for diverse catalogs.

4. Dwell → Soft tones and elegant fonts create a cozy, homey shopping experience.

5. Horizon → Minimalist and modern, ideal for quick store setups with a strong focus on product display.

6. Atelier → Artfully designed for premium brands, featuring full-width imagery and editorial layouts.

7. Ritual → Inspired by luxury fashion magazines, perfect for high-end, image-driven brands.

8. Savor → Fresh, clean layouts that elevate product presentation across categories.

9. Heritage → Classic and timeless, made for traditional brands that want to tell a rich brand story.

10. Pitch → Tailored for creative portfolios and content-driven shops with high visual impact.

Shopify Horizon Themes – Feature Comparison (2025)

Horizon

• Ideal For: General-purpose stores

• Key Features: Quick setup, AI content generation, modular blocks, performance-optimized

• Design Style: Clean, minimalist

• Best Suited For: Startups, general merchandise

Pitch

• Ideal For: Creative industries

• Key Features: Visual storytelling, animation support, media-rich layouts

• Design Style: Bold, expressive

• Best Suited For: Artists, photographers, creative studios

Tinker

• Ideal For: Handmade & DIY products

• Key Features: Flexible layouts, custom modules, hands-on feel

• Design Style: Functional, crafted

• Best Suited For: Artisans, DIY product sellers

Dwell

• Ideal For: Home & furniture

• Key Features: Large imagery, clean design, storytelling emphasis

• Design Style: Cozy, inviting

• Best Suited For: Furniture stores, home decor retailers

Heritage

• Ideal For: Traditional & cultural products

• Key Features: Classic layouts, brand storytelling focus

• Design Style: Timeless, elegant

• Best Suited For: Cultural goods, heritage brands

Savor

• Ideal For: Food & beverage

• Key Features: Menu displays, nutritional info modules, clean design

• Design Style: Fresh, appetizing

• Best Suited For: Restaurants, food & drink retailers

Atelier

• Ideal For: Fashion & apparel

• Key Features: Editorial-style layouts, full-width imagery, storytelling emphasis

• Design Style: Artistic, high-end

• Best Suited For: Fashion brands, clothing retailers

Vessel

• Ideal For: Beauty & wellness

• Key Features: Product-focused design, clean aesthetics

• Design Style: Modern, serene

• Best Suited For: Skincare, wellness product sellers

Ritual

• Ideal For: Lifestyle & health

• Key Features: Clean layouts, daily use scenarios emphasis

• Design Style: Sleek, premium

• Best Suited For: Lifestyle brands, yoga accessory sellers

Fabric

• Ideal For: Textiles & home goods

• Key Features: Texture displays, soft color schemes

• Design Style: Soft, modern

• Best Suited For: Textile sellers, home goods retailers

Key Features of the Horizon Series

1. Modular Theme Blocks

The Horizon series introduces an all-new modular layout system, allowing merchants to drag and drop content blocks to build and adjust pages — no coding needed.

2. AI-Powered Content

With integrated AI tools, merchants can generate content blocks (like seasonal banners or promotional sections) by simply describing what they want, dramatically speeding up store setup.

3. Advanced Customization

Each theme offers 30+ flexible content block options, letting merchants mix, match, and tailor layouts to perfectly align with their brand’s look and feel.

4. Fully Responsive Design

All Horizon themes are fully optimized for mobile, tablet, and desktop, ensuring smooth, consistent shopping experiences on any device.

5. High Performance & SEO Ready

Optimized for speed and search engine visibility, Horizon themes help improve page load times, user experience, and discoverability.

How to Choose the Right Horizon Theme?

When selecting a Horizon theme, consider:

• Your Brand Identity → Pick a theme that aligns with your brand’s personality and target audience.

• Feature Requirements → Choose a theme with the features you need, such as blog support, product recommendations, or multimedia layouts.

• Scalability → Select a theme that can grow with your business and supports future integrations or customizations.

Final Thoughts

Shopify’s Horizon series brings merchants a powerful combination of design flexibility, AI assistance, and performance optimization — all at no extra cost. Whether you’re rebranding or launching something new, these themes give you the tools to create a stunning, professional storefront that drives engagement and sales.

👉 Explore the full Horizon series on the Shopify Theme Store: themes.shopify.com/collections/horizon-themes